Hook & Interview Engine
Reports to OLLIE · Executive Producer · Marketing
Contributed by Darby Rollins
Turn a founder-led brand's website and one hour of the founder on camera into a steady supply of content that moves {{PRIMARY_CONVERSION}}: a brand snapshot, 20 kill-tested hooks, a 20-minute interview and recording brief built to pull those hooks out, then ranked clip candidates, post drafts in the founder's voice, and a weekly winners report that says which posts to promote to paid.
Sign in and it arrives filled in with approver, brand canon, creative ledger, your company name, primary conversion, your core offer and who you serve.
SKILL.mdThe instructions Claude followsreferences/1 reference guidetemplates/4 templates
Add it to Claude
- Download the skill. Keep it zipped.
- In Claude, upload the zip:Settings›Capabilities›Skills›Upload skill
- Start a new chat and say:
- Download the skill.
- Drag the zip into Claude Code and say
install this skill. Claude unzips it into~/.claude/skills/for you. - Start a new session and say:
Skills need code execution turned on, on the same Capabilities page.
Prefer to do it by hand? Unzip it and move the folder into ~/.claude/skills/.
Already connected to the Agentic OS? Ask Claude to “Run the hook engine on <url>” and it runs without installing.
Customize it for your team
- Your details fill in for you. This skill uses
{{APPROVER}}(approver),{{BRAND_CANON}}(brand canon),{{CREATIVE_LEDGER}}(creative ledger),{{ORG_NAME}}(your company name),{{PRIMARY_CONVERSION}}(primary conversion),{{PRIMARY_OFFER}}(your core offer) and{{TARGET_AUDIENCE}}(who you serve). Anything your profile doesn't have, Claude asks for once. - Change the steps to fit how you work. Unzip it and edit
SKILL.md. It's plain text. - Upload your edited copy the same way. It now does your job your way, every time.