OLLIE · Marketing
Executive Producer
Runs the show, the press, the video pipeline, and book production.
LEXICON Autonomous citation research and fact-checking engine for book manuscripts. Extracts every citable claim chapter by chapter, fires parallel Firecrawl searches to find peer-reviewed sources, verifies statistics and named studies, flags errors, and compiles a professional Citation Research Dossier (.docx) with color-coded status and action items. Triggers on: 'run citation audit', 'citation research', 'fact check the manuscript', 'find citations', 'verify references', 'source check', 'citation dossier', 'research citations for my book', 'audit citations', 'find sources for the book', or any request to find, verify, or audit citations in a book manuscript. Also triggers when a manuscript is uploaded and the user asks to check facts or validate claims. Fires BEFORE copy editing. Use this even for partial requests like 'check chapter 5 citations'.
GALLEY 7-pass editorial orchestrator: Developmental, Argument & Logic, Line Edit, Voice & Style, Copyedit, Fact-Check, and Proofread. Produces edited manuscript, Style Sheet, and Editorial Report at Big Five / Hay House standards. Triggers on: 'edit my book', 'run the editor', 'book editor', 'professional edit', 'line edit', 'copyedit', 'proofread my book', 'run book editor elite', 'manuscript edit', or any request to edit, polish, revise, tighten, or improve a manuscript or chapter. Also triggers when a .docx manuscript is uploaded with editing intent. For partial requests like 'just proofread' — run only that pass. Use this whenever book-length content needs editorial improvement.
ASSAY Guides authors through the free-write idea dump, The Familiar sources, and 3-question filter to select their book idea. Triggers on "what should my book be about", "help me find my book idea", "run book idea validator", "I have too many ideas", "I don't know what to write about", or when user needs to crystallize their book concept.
SPINE Transforms mind map content into structured book outline using 4-step process. Triggers on "create my book outline", "organize my book chapters", "run book outline architect", "help me structure my book", or when user has completed mind mapping and needs to create writing blueprint.
FOLIO Master orchestrator for the entire book production pipeline — from raw idea to published, branded, market-positioned book. Acts as an executive producer that assesses project state, determines the right skill to fire next, feeds outputs between phases, and surfaces the ONE thing blocking progress. This is the default entry point for ALL book projects. Triggers on ANY book-related request: 'I want to write a book', 'book project', 'run the book pipeline', 'where am I with my book', 'what's next for my book', 'research my book', 'brand my book', 'write chapter X', 'book conductor', 'book production', 'run book conductor', or any ambiguous request about a book project. Also triggers when someone uploads an outline, manuscript, or chapter and wants to know what to do next. When in doubt about a book-related request, this skill activates first and routes to the appropriate specialist skill.
SPINE Guides authors through the Five Whys purpose framework to establish strong "why" beyond money. Triggers on "why should I write a book", "find my book purpose", "run book purpose finder", "help me figure out why I'm writing this", or when someone expresses uncertainty about their motivation. Outputs a Purpose Statement and End Goal Statement.
LEXICON Per-chapter research engine for the book production pipeline. Runs 5 research tracks — Amazon competitor scan, keyword intelligence, review mining, source curation, and differentiation analysis — to produce a comprehensive research dossier for each chapter of a book. Triggers on 'research my book', 'research chapter X', 'run book research', 'book research agent', 'chapter research', 'competitor analysis for my book', 'Amazon book research', 'keyword research for my book', 'book differentiation', 'research dossier', or any request to research, analyze competitors, find sources, or build an evidence base for a book chapter or manuscript. Also triggers when a book outline is uploaded with research intent, when the book-production-conductor routes to Phase 2, or when someone asks 'what are the competing books on [topic]'. If a book outline exists and someone says 'what's next' — this skill is likely the answer.
TORCH Continuously discover new sponsor and partnership prospects for your event. Runs systematic 5-phase discovery protocol, scores and qualifies leads, deduplicates against existing CRM pipeline (your existing records), and generates monthly discovery batch reports. Enhancement of the existing brand-discovery-protocol skill with automated scheduling, CRM dedup, and market intelligence. Triggers on "Run Brand Discovery", "find new sponsors", "discovery batch", "brand research for [category]", "who's sponsoring events in [your city]", "new brands for [show]", "expand the pipeline", "market intelligence", or requests to find new partnership prospects, research your city brands, or grow the sponsor pipeline.
TORCH Original brand discovery protocol for finding city-based sponsors and partners. For the ENHANCED version with CRM dedup, lead scoring, and monthly batch reports, use brand-discovery-enhanced instead. This version is best for quick, one-off discovery searches. Triggers on 'brand discovery protocol', 'quick sponsor search', 'find brands original', or when brand-discovery-enhanced is too heavy for a simple lookup.
MARSHAL Event operations orchestrator — activated by the master chief-of-staff when show, event, sponsor, talent, venue, or ticket context is detected. Routes to the right event skill in the right sequence. For NON-event operations (email triage, meetings, EOS, accountability, comms cadence, weekly review), the master chief-of-staff handles those directly. Triggers on show-specific requests like "run the show machine", "what should we be doing for [show]", "execute [anything show-related]", "help me with [show/sponsor/content/press/talent]", or any request about event operations. Also triggered directly via "event chief of staff" or when the master COS detects event context.
GARLAND Generate on-brand image prompts for {{EVENT_NAME}} visuals. Use this skill whenever the user asks to create, generate, or describe images, photos, mock-ups, thumbnails, social graphics, event flyers, merch shots, or any visual content for your event, {{ORG_NAME}} Games, your org, or your website. Also triggers when the user asks for "image prompts", "AI image generation prompts", "style prompts", "Midjourney prompts", "DALL-E prompts", "Flux prompts", "Nano Banana prompts", or any request to maintain visual brand consistency across generated images. If the user mentions your brand and any visual output, use this skill.
PODIUM Master orchestrator that executes three skills in sequence to launch {{EVENT_NAME}} events in any city. Triggers on "Run Event Launch Cascade", "Launch {{ORG_NAME}} for [city]", "{{ORG_NAME}} launch cascade", "event cascade for [city]", or requests to execute the full event launch workflow. Chains MarketSauce® PRIME (Express) → CRIT Session (Campaign Approach) → Press Chief (Strategic) to produce market analysis, refined campaign strategy, and media outreach database in one execution.
BALLYHOO Fill every {{EVENT_NAME}} show and build audience between events. Generates social media campaigns, email sequences, direct outreach messages, ticket velocity dashboards, and post-show engagement reports. Triggers on "Run Event Marketing", "promote [show]", "social posts for [event]", "email campaign for [show]", "ticket sales update", "how are ticket sales", "hype campaign", "post-show follow-up", "audience builder", or requests to fill a show or promote an event, or grow the {{ORG_NAME}} audience.
PAVILION Turns a finished event (transcript + attendee list) into a shareable recap microsite — who came, what was discussed, key takeaways — and deploys it as a live static page within minutes, no manual page-building. Use after any live or virtual session where attendees deserve immediate post-event value. Triggers on: "build a recap page for my event", "make an event microsite", "post-event landing page", "turn my event transcript into a page", "recap site for attendees", "auto-generate an event page", "ship a landing page for the workshop", "before/after gallery page", "deploy a static recap site".
CONFETTI Turn a recorded mastermind, workshop, or member event into a published, per-event case-study microsite — the most-voted real results as deep-dives, the recurring big ideas, correctly attributed quotes, and one clear CTA — with explicit redaction tiers because the transcript carries member PII. Attributes quotes by triangulating the transcript against the roster (the name + business + AI-level intro every attendee gives), so a result never gets pinned on the wrong person. Orchestrates `case-study`, `web-artifacts-builder`, and `landing-page`; needs clean speaker labels from `transcript-normalizer` first. Triggers on: 'event recap', 'recap this event', 'event microsite', 'mastermind recap', 'workshop recap', 'turn this transcript into a case study site', 'write up the event', 'event case study', 'recap the mastermind', 'attribute these quotes', 'build the event page', 'who said what at the event'.
Makes narrated explainer, walkthrough and promo videos from your real screens, the way Agentic Society made its Agentic OS starter video. Writes the script with you, voices it with a free local voice, captures your real pages, animates them as code with HyperFrames so every move lands on the spoken word, mixes music and clicks, plays your own recordings with secrets blurred, renders an MP4 plus a follow-along checklist and a brand thumbnail, then improves it in review rounds. No editing suite, no stock footage, no per-minute voice bill. Triggers on: 'make an explainer video', 'make a walkthrough video', 'make a promo video', 'make a how-to video for my product', 'turn this setup into a video', 'onboarding video', 'product demo video', 'loom-style explainer without recording', 'narrated screen video', 'explainer video studio', 'make a video in our brand', 'document this setup flow as a video'. For cutting footage you already shot, use video-desk.
Turn a founder-led brand's website and one hour of the founder on camera into a steady supply of content that moves {{PRIMARY_CONVERSION}}: a brand snapshot, 20 kill-tested hooks, a 20-minute interview and recording brief built to pull those hooks out, then ranked clip candidates, post drafts in the founder's voice, and a weekly winners report that says which posts to promote to paid. Works for your own brand or for client accounts. Triggers on: 'run the hook engine on <url>', 'hook bank for <client>', 'prep the interview for <founder>', 'what should I say on camera', 'recording brief for this week', 'sales sample for <prospect>', 'clip this interview', 'winners report', 'which posts should become ads', or any request to get a founder on camera with something worth saying.
HERALD Secure press coverage for show-specific events. Generates press releases, customized pitch emails, and coverage tracking. This is the ENHANCED version of press-chief with automated distribution and tracking. Use media-relations for show-specific press work; use press-chief for building city-wide media databases from scratch. Triggers on 'Run Media Relations', 'press release for [show]', 'media pitch for [event]', 'press coverage update', 'who should we pitch', 'media outreach for [show]', 'coverage tracker', or requests to generate press materials or track press coverage for specific events.
BYLINE Build comprehensive media databases for any city — 100+ outlets across 15+ categories with contacts and beat info. This is the FOUNDATION-BUILDING skill for press strategy. Use press-chief to build the media database; use media-relations for show-specific press releases, pitching, and coverage tracking. Triggers on 'Run Press Chief', 'find media outlets for [city]', 'build media database', 'PR plan for [city/market]', 'press distribution strategy', or requests to research and compile media outlet lists for a new market.
CUE Builds a production-ready itinerary / pre-production plan from a destination plus concept — researching transport, accommodation, and timing logistics, cultural context, permit and filming-regulation requirements, candidate shoot locations, and a stitched narrative arc — and outputs a single artifact that works as both a production plan and a pitch/proposal that can win approval. Compresses pre-production from weeks to hours, strongest where permit and logistics research is the hard part (strict-regulation destinations). Generalizes to any content or media operator running location shoots, live events, retreats, or trip planning, plus pitch support. Triggers on: 'plan a shoot in [place]', 'build a pre-production plan', 'production itinerary', 'we got approved to film, now plan it', 'what permits do I need to shoot in [place]', 'turn this concept into a location plan', 'pitch-ready travel itinerary', 'location scouting plan', 'pre-pro for [destination]'.
ASSAY Book publishing diagnostic and roadmap generator based on Chandler Bolt's "SPS 90-Day Way" framework from Published. Diagnoses where an author is stuck in the writing-to-published journey and produces a personalized assessment document with blocker diagnosis, next 3 moves, 90-day roadmap, and launch strategy recommendation. Triggers on "Run Published Pathway", "Book assessment", "Where am I with my book?", or when someone describes a book project they need help moving forward. Outputs downloadable Word document with full personalized publishing roadmap.
FOLIO Compile book project outputs into a single copy/paste-ready document organized by the SelfPublishing.AI platform's 9-step wizard: Author Info, Book Details, Target Audience, Front Cover, Back Cover, Writing Style, Structure Options, Materials, Outline. Triggers on 'platform doc', 'selfpublishing.ai input', 'organize for selfpublishing', 'copy paste ready', 'platform context organizer', '9-step doc', 'get this ready for the platform', 'prep for publishing', or any request to compile book pipeline outputs for the publishing platform. Also triggers when Phases 0-3 are complete and author wants to publish, or says 'organize everything for publishing' or 'platform-ready'. Runs AFTER the book pipeline produces concept, outline, research, and/or brand outputs.
MARQUEE Master orchestrator that maps all {{EVENT_NAME}} operational skills to show production milestones. Generates cycle checklists, tracks progress across all agents, and tells you exactly what to run and when. Triggers on "Run show cycle", "show cycle for [show]", "what do I need to do for [show]", "show checklist", "where are we on [show]", "next steps for [show]", "what's overdue", "cycle status", "kick off [show]", or any request to coordinate across multiple show operations. Also triggers when a user asks what to do next for an upcoming show without specifying a single agent.
MARQUEE Ensure every {{EVENT_NAME}} show runs smoothly from T-30 to post-show wrap-up. Generates production runsheets, payment trackers, sponsor activation checklists, day-of timelines, and post-show financial summaries. Triggers on "Run Show Production", "runsheet for [show]", "production plan for [show]", "day-of timeline", "payment tracker", "sponsor activation checklist", "post-show accounting", "show budget", "venue logistics", or requests to plan show logistics, coordinate production, track payments, or generate post-show reports.
BANNER Move sponsors from Prospect to Confirmed for {{EVENT_NAME}} events. Generates personalized outreach messages, follow-up sequences, pre-call briefs, and pipeline velocity reports. Triggers on "Run Sponsor Outreach", "draft outreach for [brand]", "sponsor pipeline review", "follow-up sequence for [company]", "pre-call brief for [meeting]", "stale leads", "pipeline velocity", "outreach batch", or requests to move sponsors through the pipeline, draft cold/warm messages, or review sponsor engagement.
STARLING Source, vet, and manage performers and entrepreneurs for {{EVENT_NAME}} shows. Maintains talent bench, coordinates scheduling, tracks performance ratings, and manages cast diversity. Triggers on "Run Talent Scout", "cast for [show]", "find comedians", "find entrepreneurs for [show]", "talent bench", "who should we invite", "cast recommendations", "bench depth", "performer ratings", or requests to build a cast list, find new performers, or manage the show roster.
BAZAAR Find DMCs, corporate retreat planners, team-building companies, and event agencies who book entertainment for corporate groups, then identify the exact person who manages their vendor roster, pull their contact info and socials, and generate personalized outreach to get {{EVENT_NAME}} listed as an entertainment vendor. Works for any US city or market. Triggers on "Run Vendor Scout", "find booking agents in [city]", "DMC research for [market]", "who books corporate entertainment in [city]", "vendor roster research", "find retreat planners", "corporate entertainment buyers", "get on vendor rosters in [city]", "DMC outreach for [market]", "find corporate event planners", "entertainment vendor placement", or any request to find intermediaries who book corporate entertainment, team-building, or retreat activities. Also triggers when the user mentions "booking agents", "talent buyers", "DMC vendor list", "get rostered", or wants to expand {{EVENT_NAME}}'s corporate channel partner network.
REEL Turn long-form recordings (podcasts, videos, mastermind/webinar sessions) into platform-ready short clips automatically, so high-value moments actually get published instead of sitting unseen. Extracts the high-impact moments, formats each for its destination (aspect ratio, length, caption style per platform), pushes to the video host, and feeds a social distribution + engagement loop — configured by prompt, not a fixed UI. Includes an assisted long-cut mode (trim a 40+ minute recording down to a tight cut). Triggers on: 'clip my podcast', 'turn this video into shorts', 'make social clips from my recording', 'repurpose long-form content', 'auto-edit my video', 'pull the best moments from this episode', or any request to cut and distribute clips from long content.
MOSAIC Turn capture you already have - recorded calls, event footage, phone dumps, interviews - into finished, cleared, measured video and audio. Owns ingest and provenance, the claims ledger, the cut, the privacy pass, the mix, and the gates. Triggers on: 'cut this footage', 'make a reel from', 'what can I make from this recording', 'turn this event into content', 'build a manifest', 'check my cuts', 'why is my audio quiet'. Never publishes - every version stops at a human.
SPROCKET Post-production marketing workflow for YouTube videos. Takes a transcript and runs 7 signal extraction passes (Novelty, Costly Signaling, Numerical Precision, Contrast, Nostalgia, Morbid Curiosity, FOMO/Urgency) then synthesizes into SEO-optimized titles, descriptions, thumbnails, hooks, and CTAs. Works for any channel or content niche. Triggers on "Run Video Maestro", "post-production workflow for [video]", "YouTube post-production", "extract hooks from transcript", "video marketing from transcript", "SEO optimize my video", "title and thumbnail for [video]", "run the transcript through the maestro", "video post-production", or any request to generate YouTube marketing assets from a video transcript or recording. Also triggers when a transcript is uploaded with intent to create YouTube metadata, or when someone says "I just filmed a video" and needs the marketing package. If a transcript exists and someone wants titles, thumbnails, hooks, descriptions, or CTAs, this is the skill.
FLARE YouTube content ideation and production brief generator. Guides creators through a sequential pipeline: research 20 trending videos on a seed topic, brainstorm 10 unique angles, select a winning idea, run it through 7 psychological headline lenses (Novelty, Costly Signaling, Numerical Precision, Contrast, Nostalgia, Morbid Curiosity, FOMO/Urgency), then produce a final production brief with title, thumbnail concept, blurb, talking points, CTAs, and hashtags. Triggers on "viral vision", "YouTube video ideas", "trending video research", "help me plan a YouTube video", "video brainstorm", "content ideation for YouTube", "AutoScript", "thumbnail brainstorm", "video production brief", "what should I film", "YouTube content pipeline", or any request to research trending YouTube topics and develop a video concept from ideation through production-ready brief. Also triggers when someone says "I want to make a video about [topic]" or "what's trending on YouTube for [topic]".
IMPRINT Publish and update landing pages, blog posts, and CMS collection items on {{OWNER_NAME}}'s Webflow site via the Webflow MCP. Handles content structuring, SEO metadata, and page verification. Triggers on: 'publish to Webflow', 'update my site', 'add a blog post', 'create landing page', 'update page content', 'SEO update', 'publish this content', 'push to Webflow', or any request to create, update, or publish content on a Webflow site.