NOVA · Marketing
Chief Marketing Officer
Turns the company's IP into content, courses, decks, and published proof.
ROTA Weekly Content Routine — a composed routine that runs your content AI employees end to end, in order, once a week. Triggers: 'run my weekly content', 'do my content for the week', 'weekly content routine', 'stack my content skills', 'turn this week's idea into posts', 'content cadence'. It conducts brand-voice → content-strategy → social-content → repurpose-content → content-distribution-engine so one weekly idea becomes voiced, planned, drafted, repurposed, and scheduled — you set the topic, it runs the line. A routine, not a single skill.
FACADE Build and publish fully branded, SEO- and conversion-ready websites by prompting an AI builder over a code-first stack (Git repo + cloud host + a component-based site framework) — no traditional web dev, no page-builder license, no design agency. Produces event microsites, landing pages, client content sites, case-study pages from a transcript, and recap/dashboard pages, with one brand system reused across pages and subdomains. Iterate from your phone by voice note. Triggers on: "build me a website", "make a landing page", "spin up an event microsite", "migrate my site off my page builder", "turn this video transcript into a case-study page", "I need a one-page site fast", "publish a branded page without a designer", "build a recap page from this recording", "create a site with Claude Code and Vercel".
Run a member's whole content and acquisition engine toward one number: {{PRIMARY_CONVERSION}} (default: a qualified booked call). Runs the six-pillar marketing workflow end to end across organic, paid and partnerships, delegates each pillar to the specialist employee when it is installed and runs it directly when it is not, reviews every batch of posts, ads, DM flows and outreach against the shared gates with Hold / Revise / Select per item, and owns the weekly Measure & Learn loop and CMO report. Triggers on: 'run the CMO', 'set up my AI CMO', 'plan this week's marketing', 'review this batch', 'review these ads', 'review these posts', 'what should we promote to paid', 'what do we kill', 'weekly CMO report', 'what is my cost per booked call', or any request to run, review or measure marketing as one system.
Run a founder-led brand's whole organic social lane so real footage becomes daily posts that start conversations and end in {{PRIMARY_CONVERSION}}. Works the six pillars for organic: research and signal, prep and capture, create and edit, review and publish/schedule (Blotato by default, human-confirmed), creator outreach with consent, and comment-to-DM conversion, then measures the full path from interaction to customer and flags organic winners for paid. Triggers on: 'run my social', 'what should we post this week', 'turn this recording into posts', 'schedule this week's posts', 'publish the approved posts', 'did it go live', 'find creators to collab with', 'which posts are winning', 'set up the comment keyword', or any request to plan, make, publish or measure organic social content.
PHAROS Stand up a self-sustaining SEO content operation for a local service business that sounds human, stays on brand, tracks its own rankings, and improves weekly with minimal human input — the stack that took one operator from ~800 to ~15,000 organic visitors a week in about six weeks for roughly $1k/mo instead of a $10k/mo agency. Rebuilds the site agent-accessible (GitHub/Vercel), crawls competitors for content gaps, runs a scheduled agent that drafts humanized posts (one approval step, then deploy), and closes a weekly audit loop that tracks both classic rankings and AI-overview (AEO/GEO) placement. Triggers on: 'build an SEO content engine', 'automate my blog/SEO', 'rank my local business', 'replace my SEO agency', 'autonomous content marketing', 'track my AI overview rankings', or any request to grow organic traffic without an agency.
ZOETROPE Build LinkedIn / Instagram carousel posts that walk a viewer through a problem-to-solution narrative using the conversion-killer framework. Extension of social-content + canva-assets specifically for carousels. Produces 6-10 slide scripts with hook slide, problem slides, solution slides, and CTA slide. Optionally generates Canva visuals via the Canva MCP. Triggers on: 'build a carousel', 'LinkedIn carousel about X', 'Instagram carousel post', 'multi-slide post', 'conversion killer carousel', 'walk them through this in a carousel', 'turn this into a carousel', or any request for a multi-slide social post.
SHEAF Transform client results into structured case studies using the Problem-Solution-Result framework with verified metrics. Triggers on: 'write a case study', 'client success story', 'document this win', 'case study from results', 'sales enablement story', or any request to turn client outcomes into marketing proof.
SHEAF The harvest teammate that closes the loop from 'a win happened' to 'a published case study.' Watches the company brain — the Atlas Folder knowledge layer and the `nightly-reflection` journals — for flagged wins (results, milestones, before/after outcomes), shortlists the few worth telling, and drafts each by handing off to the `case-study` skill. It does not rebuild `case-study`; it feeds it. Pairs with `nightly-reflection` (which surfaces wins nightly) and serves the 30-case-studies-by-Sept-1 North Star. Member approval and PII redaction are required before anything leaves the brain. Triggers on: 'harvest case studies', 'harvest the wins', 'any case studies hiding in the brain', 'what wins can we publish', 'scan for case studies', 'turn this win into a case study', 'case study harvest', 'mine the journals for proof', 'shortlist wins worth telling', 'run the harvester', or any request to pull proof out of the company brain. Built to run weekly so proof compounds.
Turn keyword comments and inbound DMs into qualified {{PRIMARY_CONVERSION}}s (default: a booked call), with consent, so engagement on your content stops dying in the comments. Designs and safely sets up comment-to-DM flows (ManyChat by default), delivers what was promised, asks 2-3 qualifying questions aligned to your ICP, routes each person to book, nurture or a polite close, hands qualified people to your CRM without double entry, and keeps a human queue for anything a bot shouldn't answer. Works without ManyChat via manual DM scripts and a tracking sheet. Triggers on: 'set up a comment keyword', 'build a ManyChat flow', 'comment GUIDE to get it', 'DM setter', 'turn comments into calls', 'qualify my DMs', 'why aren't my DMs booking', 'audit my ManyChat', 'who needs a human reply', or any request to convert comments or DMs into booked calls.
SPYGLASS Analyzes short-form social content — the member's own and competitors' — and returns a prioritized content-direction brief: winning hooks, formats, posting cadence, what's driving engagement, and content gaps to exploit. Works against Reels, Carousels, and short video, via native in-app AI layers where available or pull-and-analyze with the model directly. Triggers on: 'analyze my competitors content', 'what's working in my Reels', 'competitor content analysis', 'why are their posts getting more engagement', 'find content gaps', 'review my short-form performance', 'what hooks are working', 'what should I post next', 'analyze this Instagram account', 'study my niche's top creators'.
CRIER Transform every {{EVENT_NAME}} show into a multi-platform content engine. Generates YouTube episode metadata, clip strategies, Shorts scripts, cross-platform posting schedules, and monthly growth reports. Triggers on "Run Content Engine", "content distribution for [show]", "YouTube metadata for [episode]", "clip strategy", "what should we post", "content calendar", "episode package", "Shorts scripts", or requests to optimize YouTube growth, plan content distribution, or analyze episode performance. THE highest-leverage agent in the {{ORG_NAME}} system.
GANTRY Unified content operations intelligence system for interview preparation, transcript auditing, performance analysis, and content optimization across omni-channel teams. Triggers on "Run Content Ops Audit", "Interview prep for [role]", "Audit this transcript", "Analyze TikTok live performance", "Content grading framework", "What's working on [platform]", or requests to align content teams, identify high-performers, grade content quality, or build platform-specific playbooks. Outputs actionable Word document playbooks with quick wins, long-term initiatives, and implementation roadmaps. Supports 800+ pieces/week scaling operations.
CRIER End-to-end content publication automation: topic research, SEO keyword analysis, article drafting in Google Docs, customer alignment checks, and publishing to Webflow or WordPress. The execution layer that turns content-strategy plans into published, SEO-optimized articles. Triggers on: 'content pipeline', 'publish pipeline', 'write an article about [topic]', 'what should I write about', 'find keywords for [topic]''publish to WordPress', 'execute content plan', 'content calendar execution', 'does this align with my audience', 'how did my last article perform', 'SEO research for [topic]', 'draft article', 'content performance review', or any request to research topics, draft articles, check content alignment, or publish blog posts.
ANTENNA Scans top creators on LinkedIn and Instagram, identifies outlier posts with above-average engagement, extracts trending topics, hooks, formats, and hashtags. Triggers on: 'content scanner', 'scan creators', 'find outlier content', 'what's trending on [platform]', 'content signal scan for [niche]', or any request to find viral content patterns.
SONAR Build quarterly content strategies with topic clusters, editorial calendars, and distribution plans grounded in connected publishing channels. Triggers on: 'content strategy', 'content plan', 'what should I post about', 'content calendar', 'quarterly content', 'plan my content', or any request to organize content direction.
SLATE Track course-style assessment cadence across the full learner lifecycle: pre-training baseline, ongoing in-course checkpoints, post-training assessment, and 3-month / 6-month / 12-month follow-up assessments. Extension of idea-to-course for users who run educational programs (courses, train-the-trainer, certifications). Generates the cadence schedule, drafts each assessment touchpoint, and tracks completion rates. Triggers on: 'track my course assessments', 'set up assessment cadence for [course]', 'follow-up assessment for course graduates', 'course retention check', 'trainer certification cadence', 'baseline assessment', 'post-training survey', '3-month follow-up survey', or any request to build the assessment loop around a course or training program.
VARNISH Stands up a chat-based AI employee that owns the creative/marketing review pipeline — watches campaign channels for assets ready for review, summarizes feedback threads, routes each asset to the right approver by deadline and role, and tracks status so nothing stalls. Triggers on: 'set up a creative review agent', 'who owns our asset review', 'our design approvals keep stalling', 'summarize this feedback thread', 'route this asset to the right approver', 'track review status in Slack', 'automate marketing review', 'creative-review-agent'.
COURIER Design and produce email campaign sequences — nurture, launch, welcome/onboarding, and re-engagement flows. Triggers on: 'email campaign', 'launch sequence', 'drip campaign', 'email series', 'nurture emails', 'email marketing', 're-engagement campaign', or any request to build automated email flows.
DAIS Generate presentations, course decks, pitch decks, and slide content using the Gamma MCP. Creates structured slide outlines and sends them to Gamma for professional rendering. Triggers on: 'make a presentation', 'create a deck', 'pitch deck', 'course slides', 'Gamma presentation', 'slide deck', 'keynote', 'workshop slides', 'training deck', or any request to produce visual presentations. Uses Gamma MCP for generation.
SLATE Transform founder IP (frameworks, methodologies, expertise, books) into structured online course curricula. Produces module architecture, lesson plans, exercises, assessments, and optional train-the-trainer packages from YOUR existing content — not generic templates. Triggers on: 'build a course from my content', 'create a training program', 'micro-course', 'e-learning', 'course design', 'instructional design', 'train the trainer', 'module builder', 'course outline from my book', 'workshop curriculum', or any request to turn expertise into structured learning.
INGOT Builds a web-based interactive lead magnet — a small tool that takes a prospect's inputs and returns a personalized output (brief, score, calculator result, plan), turning a passive PDF into a booked-call engine for {{ORG_NAME}}. Replaces static whitepapers with a tool prospects actually use, so discovery calls start with the prospect's situation already defined. Covers offer shaping, the input/output spec, the build (static front end, lightweight backend), the call-to-action handoff, and pricing it as a paid package. Triggers on "build a lead magnet", "interactive lead magnet", "make a quiz/calculator/generator", "turn my whitepaper into a tool", "I need a better opt-in", "tool that books calls", "personalized lead magnet", "lead magnet that converts", "build an assessment tool", "interactive opt-in".
GABLE Write high-converting landing page copy — headlines, benefits, objection handling, and CTAs. Triggers on: 'landing page', 'sales page', 'opt-in page', 'squeeze page', 'landing page copy', 'write a sales page', or any request to create web page copy that converts.
INGOT Design and produce lead magnets — checklists, cheat sheets, mini-guides, templates, and quizzes — that convert visitors into email subscribers. Triggers on: 'lead magnet', 'create a freebie', 'opt-in offer', 'checklist', 'cheat sheet', 'free guide', 'build my list', 'top of funnel', 'content upgrade', 'email opt-in', or any request to create a resource that captures email addresses.
COURIER Draft newsletter issues — subject lines, body sections, and CTAs — for {{OWNER_NAME}} at {{ORG_NAME}}. Triggers on: 'write a newsletter', 'email newsletter', 'weekly update', 'newsletter draft', 'subscriber email', 'newsletter issue', or any request for newsletter content.
MOSAIC Transform one piece of source content into platform-specific derivative formats. Triggers on: 'repurpose this', 'turn this into', 'content remix', 'repurpose my content', 'make this into a thread', 'atomize this content', or any request to multiply content across formats.
EMBER Create platform-specific social media content (LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Facebook, Pinterest) with hooks, captions, hashtags, and optional publishing via Blotato. Triggers on: 'write a post', 'social content', 'LinkedIn post', 'Twitter thread', 'Instagram caption', 'batch social posts', 'social media content', or any request for platform-specific social content.