IRIS · Marketing
Brand Director
Codifies voice, bio, story, and on-brand visual assets.
The Brand Director: the AI employee that keeps {{OWNER_NAME}}'s brand consistent and on-voice. Owns the Brand & Voice roster (class 700) and routes each request to the right brand skill: brand voice, bios, story and hero's-journey, and on-brand visual assets via Canva and image tools. Reads your saved tone of voice and style guide and applies them everywhere; drafts for your approval. Triggers on: 'run my brand director', 'make this on-brand', 'write my bio', 'check the voice', 'create a brand asset', or any voice or visual-identity request.
Generate a custom Brand Asset Generator React artifact that connects to Canva MCP and Gamma MCP for on-brand visual asset creation. Use this skill whenever someone asks to build a brand asset generator, create a brand building app, set up brand asset creation from Claude, generate branded design tools, or wants a way to produce on-brand Canva designs and Gamma presentations directly from Claude. Also trigger when the user says "brand asset generator", "brand generator app", "build my brand app", or wants to connect their brand identity to Canva or Gamma for automated asset creation. This skill takes brand identity inputs (colors, personality, voice) and outputs a single .jsx artifact that enforces brand standards across all generated designs via MCP integrations.
Write professional bios in multiple formats (LinkedIn, speaker intro, email signature, press, one-liner). Triggers on: 'write my bio', 'speaker bio', 'about page copy', 'LinkedIn summary', 'professional bio', 'update my bio', 'brand bio', or any request for professional biographical content.
Extract and codify your unique brand voice from existing content. Analyzes your writing, speaking, and content patterns to produce a Brand Voice Guide that ensures consistency across all channels. Triggers on: 'what's my brand voice', 'how should I sound', 'brand tone', 'voice guide', 'writing style guide', 'codify my voice', 'make my content sound like me', or any request to define or document a consistent brand personality.
Use when a user wants to build a brand voice guide, tone of voice document, style guide, or content templates from real call recordings — triggers include "extract our brand voice from transcripts", "make a voice guide from our sales calls", "what does our brand actually sound like", "turn call transcripts into a style guide", or "voice-of-customer content strategy". Ingests sales/CS/coaching/consulting call transcripts, mines vocabulary, sentence patterns, emotional peaks, and repeated phrases, then produces an evidence-backed brand voice doc, style guide, and reusable content templates grounded in how people actually speak.
Create on-brand social graphics, thumbnails, lead magnet covers, course visuals, and brand assets using the Canva MCP. Handles content strategy and design briefs; Canva handles rendering. Triggers on: 'create graphics', 'social images', 'brand assets', 'Canva design', 'thumbnail', 'course graphics', 'lead magnet cover', 'social media images', or any request to produce visual assets for marketing.
Automate design workflows for {{ORG_NAME}} — batch asset generation, template-based production, brand consistency enforcement, and multi-format export via Canva MCP. Triggers on: 'batch design', 'design automation', 'generate asset batch', 'brand consistency check', 'multi-format export', 'template production run', 'resize all assets', 'design system check', or any request to produce multiple design assets from a single brief.
Transform Luma event attendee data into perfectly formatted cocktail party bios using Nick Gray's 2-Hour Cocktail Party framework. Use this skill whenever you has a Luma attendee list, guest list, RSVP data, or any event roster and wants to prepare introductions, name tags, host scripts, or attendee bios. Triggers on "cocktail party bios", "attendee bios", "prep my guest list", "Luma bios", "format attendee intros", "name tag bios", "2-hour cocktail party format", "host intro script", or any request to turn event registrant data into structured introductions. Also triggers when a CSV, list, or copy-paste of Luma attendees is provided with intent to prepare for an event. Run this before any event where you needs to make warm introductions or fill out name tags.
Generate AI images from text prompts via Google AI Studio's Gemini API. Produces social graphics, thumbnails, hero images, product shots, and visual content for {{ORG_NAME}}. Triggers on: 'generate an image', 'nano banana', 'create a visual', 'AI image', 'make me an image of', 'image gen', 'generate a thumbnail', 'create social graphic', or any request to produce AI-generated images. Also triggers when another skill (social-content, repurpose-content, canva-assets) requires an image as part of its workflow.
Builds a structured WORLD (rules, values, aesthetics, characters, narrative logic) for {{ORG_NAME}} and runs a content engine on top of it, so every piece is generated in-world instead of chased from trends — making content compound into a moat. Triggers on: 'build my world', 'world-building', 'my content has no consistent voice', 'content feels reactive', 'create a content bible', 'define my brand world', 'in-world content', 'make my content compound', 'stop chasing trends', 'storyworld for my brand', 'content engine foundation', 'why does my content feel disconnected'.